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Marketing ZFP / Titelei/Inhaltsverzeichnis
Marketing ZFP / Titelei/Inhaltsverzeichnis
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Titelei/Inhaltsverzeichnis
1–1
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2–2
Editorial
2–2
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3–62
Research Articles
3–62
3–23
Not One and The Same: Published Opinion as a Poor Predictor of Public Opinion
Tobias Morath, Manfred Schwaiger, Kristina Mahler
Tobias Morath, Manfred Schwaiger, Kristina Mahler
3–23
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24–43
A Value-in-Use-Oriented Sales Approach for Digital Services of Technology Companies
Kea Hartwig, Frank Jacob
Kea Hartwig, Frank Jacob
24–43
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44–62
Branded for Survival: Naming Effects on the Life Expectancy of New Companies
Stefan Gürtler, Barbara Miller
Stefan Gürtler, Barbara Miller
44–62
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Marketing ZFP , page 1 - 1
Titelei/Inhaltsverzeichnis
DOI
doi.org/10.15358/0344-1369-2022-2-1
ISSN: 0344-1369
ISSN online: 0344-1369
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doi.org/10.15358/0344-1369-2022-2-1
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